
Communications
The "Business Communication Skills for Managers" course is a comprehensive 12-module course designed to enhance business communication skills. Below is a summary of each module along with its learning outcomes.
Module 1: Communicating in Business
Learning Outcomes:Identify key principles in business communication.
Discuss the importance of effective communication in business.
Differentiate between different methods of communication.
Discuss the importance of ethical communication.
Discuss the importance of staying connected with colleagues, professionals, and customers in the digital age.
Module 2: Writing in Business
Learning Outcomes:Discuss different processes and considerations involved in writing in business.
Write a business communication given a specific audience and purpose.
Discuss the impact of word choice and tone on a business message.
Identify the three parts of the writing process.
Use common word processing software to write business messages.
Module 3: Written Communication
Learning Outcomes:Identify the appropriate use of different channels of written communication in business.
Discuss the shift from paper to digital communication.
Compose emails and memos for internal company communication.
Identify other common methods of professional communication.
Discuss appropriate ways to communicate to an external audience.
Determine the appropriate communication channel for specific messages.
Module 4: Research
Learning Outcomes:Use traditional and online tools to find, evaluate, and process information.
Discuss the importance of data and its role in business.
Process information from internal sources.
Evaluate and practice search techniques.
Assess the quality and reliability of a source.
Discuss issues of plagiarism, copyright, and fair use.
Module 5: Visual Media
Learning Outcomes:Create meaningful visual media.
Find the best media to present a message.
Use images, charts, diagrams, and other graphics effectively in business messages.
Discuss the use of video in business messages.
Make information more accessible to the audience.
Module 6: Reports
Learning Outcomes:Create various types of business reports.
Discuss the different types of reports and their purposes.
Create informal and formal reports and proposals.
Module 7: Public Speaking
Learning Outcomes:Identify key principles of effective public speaking.
Describe delivery techniques for public speeches.
Identify the role and importance of the audience.
Discuss tips and tricks for giving effective speeches.
Module 8: Developing and Delivering Business Presentations
Learning Outcomes:Create a presentation using slides and other visual aids.
Discuss the usefulness of visual aids and identify common presentation tools.
Create presentations using Microsoft PowerPoint and Google Slides.
Create presentations intended for business meetings.
Module 9: Communicating through Technology
Learning Outcomes:Organize and participate in meetings using phone and video conferencing tools.
Recognize common tools for audio, video, and web sharing.
Use planning tools to schedule business meetings.
Use audio, video, and web sharing tools effectively in a business context.
Module 10: Social Media
Learning Outcomes:Use social media to present a business message.
Identify common and less frequently used social media platforms by businesses.
Use social media to increase sales and build brand affinity.
Module 11: Communicating Different Messages
Learning Outcomes:Write various types of business messages, including informative, team-focused, criticism, and response messages.
Identify the appropriate usage of informative business messages.
Discuss the importance of team-focused communication.
Write business messages criticizing internal or external situations.
Write responses to criticism.
Module 12: Collaboration in and across Teams
Learning Outcomes:Identify ways to collaborate within a team and across multiple teams.
Discuss the role and types of teams in workplace communication.
Discuss strategies for working on collaborative projects.
Discuss best practices in workplace etiquette
